LumaResume Team
Dec 11, 2024
9 min
You see a job posting that looks perfect. You hit "Apply" and send your resume.
Two weeks later: "We've decided to move forward with other candidates."
What went wrong? You probably didn't tailor your application to what they were actually asking for.
Here's the truth: Generic applications lose to tailored ones every time. Job descriptions are treasure maps—they tell you exactly what the company values, what problems they're trying to solve, and how to position yourself as the solution.
This guide shows you how to dissect job descriptions, identify hidden priorities, map your experience to their needs, and craft applications that get noticed.
The first few requirements aren't random—they're the most important. If "5+ years managing teams" is #1 and "SQL skills" is #8, you know what matters most.
If they say "stakeholder management," don't say "client communication" in your resume—mirror their language.
Knowing they value "cross-functional collaboration" tells you which STAR stories to prepare.
"Required" vs. "Preferred" matters. Don't self-reject over preferred skills.
💡 Pro Tip: Spend 30 minutes analyzing the job description before you apply. It's the highest-leverage research you can do.
Print or copy the job description. Use 3 highlighter colors:
Why this works: You immediately see what's non-negotiable vs. what's flexible.
Example:
Required: 3+ years project management experience (RED) Preferred: PMP certification (YELLOW) Essential: Strong communication and stakeholder management skills (GREEN)
The first 3-5 requirements are the MOST important. Companies list top priorities first.
Example:
- 5+ years sales experience
- Proven track record exceeding quota
- Experience with enterprise clients ($1M+ deals)
- CRM proficiency (Salesforce)
- Bachelor's degree
What this tells you:
How to use this: Lead your resume/cover letter with experience that matches #1-3. Don't waste space on #5.
Why does this role exist? What pain point are they trying to address?
Look for clues:
Example:
"We're expanding into the European market and need a Marketing Manager to build brand awareness and drive demand generation in the region."
Translation: They're entering a new market and need someone with international marketing experience and brand-building skills.
How to use this: Position your experience as the solution to their specific problem.
Create a 2-column table:
| Their Requirement | My Experience |
|---|---|
| 3+ years project management | 4 years managing cross-functional projects at X |
| Stakeholder communication | Led quarterly business reviews with C-suite execs |
| Budget management | Managed $2M annual budget, came in 10% under |
| Agile methodology | Certified Scrum Master, led 5 agile teams |
If you don't match a requirement:
Example:
Their requirement: Salesforce experience Your experience: Used HubSpot for 3 years (transferable CRM skills) Your pitch: "While I've used HubSpot extensively, CRM principles are universal and I'm a fast learner with new tools."
Many companies use ATS to screen resumes before a human sees them. If your resume doesn't include key terms from the job description, it might get filtered out.
How to identify keywords:
Example keywords:
How to use this: Incorporate these exact phrases in your resume (where truthful).
Translation: High pressure, lots of deadlines, possibly chaotic What to prepare: Examples of thriving under pressure, managing competing priorities
Translation: Small team, you'll do work outside your job title What to prepare: Examples of versatility, learning new skills quickly
Translation: Limited guidance, you need to figure things out What to prepare: Examples of taking initiative without direction
Translation: We want measurable results, not just effort What to prepare: Quantified accomplishments (revenue, efficiency, growth)
Translation: You'll present to execs, write reports, or work cross-functionally What to prepare: Examples of presentations, stakeholder management, writing
Example: "Entry-level position requiring 5 years experience" What it means: Poorly defined role or unrealistic expectations
Example: "Responsible for various tasks as assigned" What it means: Role isn't clearly defined; could be anything
Example: Requires expertise in 15 different tools What it means: Understaffed team, you'll be doing 3 jobs
What it means: Immature culture, possibly unrealistic expectations
What it means: Could lowball you; be prepared to negotiate
💡 Pro Tip: One red flag isn't a deal-breaker, but 3+ warrants caution.
Why it fails: Generic resumes get lost in the pile.
Do this instead: Customize your resume for each application based on JD analysis.
Why it fails: You eliminate yourself unnecessarily.
Do this instead: Apply if you meet 70%+ of required skills. Preferred = nice-to-have.
Why it fails: "Strong communicator" is often as important as technical skills.
Do this instead: Highlight soft skills with concrete examples.
Why it fails: JD analysis alone isn't enough; you need context.
Do this instead: Combine JD analysis with company research to understand why they need this role.
Remember: Job descriptions are treasure maps. They tell you exactly what companies value and how to position yourself. Invest time analyzing them, and you'll transform from "another applicant" to "the perfect fit."